As the lead technical writer for AI on the Chrome DevRel team, I have launched two complementary sets of content and a strategy for sharing with web and browser developers about AI. Our audience strategy focuses on “Web AI” rather than AI generally. We aim to empower developers to integrate AI into their websites and web apps, understand AI-infused developer assistance, etc. We want to guide developers to select the right AI solutions for their platform, and inspire them with practical use cases. The narrative acknowledges that most web developers are still learning about the potential of AI and machine learning.

Long-term, we intend to offer detailed journeys for specific use cases. Web developers want starter code, strategic direction, advanced implementation, and the tools to build on top of what we offer. This requires us to listen to the ecosystem, continuing to reach out and seek specific advice as to what they want to do with our offerings / what we don’t yet offer.

I set up a cross-functional strategy team with technical writers from Android and Gemini to ensure we used the same language and created a cohesive learning pattern.